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The trade website checklist: what turns a visit into an enquiry

Open your website on your phone and go down this list. Every item is something a customer checks before they ring, or something Google checks before it shows you.

Updated MOJO.ME

In short

  • Your number and a WhatsApp button, tappable at the top of the first screen.
  • Accreditations by name, each with a number a customer can check.
  • Your own photos, real reviews, a short form and a page that loads fast.

The first screen

  • What you do and where, in one line.
  • A number that rings when it is tapped, and a WhatsApp button.
  • One clear button for a quote or a visit.
  • Your hours, and what happens outside them.

Proof

  • Gas Safe, NICEIC or NAPIT, MCS, F-Gas, TrustMark: only the ones you hold, each with its number.
  • CHAS, SafeContractor and Constructionline on the commercial pages.
  • Photos of your own work, captioned with what it was and where.
  • Reviews quoted word for word, linked to Google.
  • A limited company must show its registered name, number and office on the site.

The basics Google checks

  • The main content on screen within 2.5 seconds.
  • A response to a tap within 200 milliseconds.
  • Nothing jumping about while the page loads.
  • HTTPS everywhere, a privacy notice by the form, readable text and buttons big enough for a thumb.
  • A form that actually arrives. Send yourself a test today.

You run the jobs. We run this.

  • A site that loads in under two seconds on a phone
  • Your accreditations, reviews and job photos where customers look first
  • Booking built in, and every enquiry answered by Mojo within 40 seconds
  • Hosting, security and updates looked after
  • A live redesign of your own home page in the free audit, before you spend a penny
Get your free Mojo AuditA website that books the job

Written for electricians, heating engineers, plumbing firms, air conditioning firms, M&E contractors, construction companies and landscaping firms.

Sources
  1. web.dev, Web Vitals (Core Web Vitals thresholds)
  2. GOV.UK, Certification for companies working on equipment containing F gas
  3. Company, LLP and Business (Names and Trading Disclosures) Regulations 2015, Part 6
  4. ICO, Right to be informed

Questions owners ask.

Do I need WhatsApp on my website?

If you use WhatsApp for work, yes. Plenty of customers would rather send a message and a photo than ring, especially in the evening.

Which accreditation logos should I show?

Only the schemes you belong to, for the trades they cover, with your registration number and a link to the scheme’s register where there is one.

How fast does my website need to be?

Google’s targets are the main content within 2.5 seconds, a response to a tap within 200 milliseconds, and a layout that stays still. PageSpeed Insights measures all three for free.

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