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How to photograph your own work so it wins the next job

Your phone is enough. Tidy up, get the lights on, shoot before and after from the same spot, and file it the same day. Your own photos are the best sales material you will ever have.

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In short

  • Clear the site and wipe the lens before the first shot.
  • Lights on, flash off, then a wide, a mid and a close-up of every job.
  • Ask permission, keep faces and house numbers out, and strip the location.

How to shoot it

  • Tidy first. Offcuts, tools and packaging out of the frame.
  • Every light on, doors open, flash off.
  • Before and after from the same spot and height. A scrap of tape on the floor marks it.
  • A wide shot for the space, a mid for the install, a close-up for the workmanship.
  • Ten-second steady clips: a walk in, a slow pan, the system starting up.

Customers and privacy

  • Ask before photographing a home for your marketing, and make a note of the yes.
  • No faces, house numbers, number plates or street names without consent.
  • Phones save the location in every photo. On an iPhone: Share, Options, Location off. On Android: turn location off in the camera settings.
  • On a client’s site, ask the main contractor first.

File it the same day

  • One folder per job, date first: “2026-10-14 Slyfield plant room”.
  • Inside it: before, during, after and clips.
  • Star the best ten.
  • Save it to a shared drive, not one person’s phone.

You run the jobs. We run this.

  • A morning on site with a camera, and a month of posts from it
  • Ninety-second project films for your website, LinkedIn and tenders
  • Every photo graded, captioned and filed
  • Location data stripped and every permission recorded
Get your free Mojo AuditIn-house media

Written for electricians, heating engineers, plumbing firms, air conditioning firms, M&E contractors, construction companies and landscaping firms.

Sources
  1. ICO, Marketing and data protection in detail (using photos of customers and staff)
  2. Apple Support, Manage location metadata in Photos
  3. Google Photos Help, Change your camera location settings

Questions owners ask.

Do I need a proper camera?

No. A recent phone on its main lens, in good light, is enough for the website, social media and tenders.

Can the customer or my team be in the photos?

With their agreement. A photo that identifies someone is personal data, so ask first and note that they said yes.

Can I use photos from a job where I was the subcontractor?

Ask the main contractor and the client first. Some sites do not allow photography, and some clients do not want their building named.

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